Blog for Business Buyers and Sellers

How Do Small Businesses Measure Advertising Success?

Monday, 18 August 2014 Andy Anderson

best business brokersSmall business owners often wonder if advertising is worth it. After all, how does one measure the success of a marketing campaign?  We all want to see ROI, but how is that defined in the context of a specific business model?  In other words, a good response to an ad campaign might not be enough to warrant future spending, unless one can be confident that consistent messaging to the same audience has an exponential effect on response.  

business expenseAs a small business owner, you quickly learn to be an expert “multitasker.” Most entrepreneurs wear several hats and juggle dozens of daily responsibilities, but this can make it difficult for them to stay on top of long-term retirement goals.

One of the biggest reasons people give for not starting a business is the lack of security in retirement. Absent a company pension plan or 401K, small business owners must take a proactive approach to building a retirement nest egg.

Business Broker Explains the 5 Legs of Your Business

Tuesday, 22 July 2014 Andy Anderson

business successYou probably never thought of your business as standing on five legs. If you have a successful  business then the five legs are present and you are in control of all five. Break one of the legs and your business could be seriously curtailed and even cause bankruptcy.

Starting a Business? Get Your Legal Ducks in a Row

Monday, 14 July 2014 Andy Anderson

fund businessEvery year, budding entrepreneurs take steps to turn their vision into a new enterprise. Their ideas may vary, but they all seem to have an abundance of energy and optimism, which is inspiring to everyone around them.

As exciting as it can be to get caught up in the flurry of getting new customers and opening that first office, most entrepreneurs lack the legal knowledge they need to start and run a business. Without this roadmap, it is all too easy to put aside the less glamorous aspects of business ownership.

biz-stress2Starting a business may be the “American Dream,” but it can also be terrifying.  As exciting as it sounds to break free from the shackles of your 9-to-5 job, corporate American may appear comforting in comparison to the instability of entrepreneurship.  For example, you once had a team of experts at your disposal, not to mention peer support from coworkers, not to mention the stability of a regular paycheck.  You had 24-hour assistant from an “IT Helpdesk,” and someone to fix the printer when it broke down for the third time in a week.  

Leaving the security of a full-time job can be daunting, but there are three specific challenges that seem to affect all entrepreneurs – chief among them are stress, instability and solitude.  According to the experts in entrepreneurship, facing down these demons is the only way to overcome them.

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