Before you put your business up for sale this year, you may want to give careful consideration to your reasons for doing it. Beyond all the negotiation and marketing concepts, this is some of the best advice for selling a business. Not only will you be asked this question by every potential buyer, but you also should know this so you can properly assess your own motivations. You may be looking to move into a different direction or pursue a new venture, or perhaps you want to use the sale of a business to fund retirement. Another reason you will want to consider this question is because other people will be affected if the business is sold, including your employees, managers and shareholders.